She's back

2026 · HelloFresh · VP & Global ECD

Categories: Campaign

When Serena Williams trusted us with the secret that she was coming out of retirement, our team executed a two-week monster sprint to ensure Factor was standing beside her the exact moment she stepped back into the spotlight. Linking up with the incredible crew at Maximum Effort allowed us to move incredibly fast to make this massive moment matter, and we are unbelievably proud to share this launch as the first of many from our multi-year partnership.